From Dead List to Six-Figure 3‑Day Revenue Surge

Project Details

Client: DryFireMag

‍Industry: Firearms training device (ecom)

‍Service: ReachFuel™ (Lead Generation & Email Automation)

Background: A Dormant List and No Lead Capture

Before working with eREACH, DryFireMag had built a modest email list but wasn’t really monetizing it:

• Email list had grown to about 25k subscribers
• Email was doing “basically nothing,” around $5k / month in revenue
• There was no lead magnet, and almost all new emails came only from buyers checking out
• They had no structured nurture, no automation, and only occasional one-off broadcasts

They knew email should be a major revenue driver, but they were leaving money on the table every month.

The ReachFuel™ System We Installed

We implemented ReachFuel™, our lead generation and email automation system for firearms and tactical brands. It focused on three pillars:

Lead Capture Engine

• Built and launched a “7-Day Dry Fire Challenge” lead magnet
• Added opt-ins across key touchpoints so non-buyers could enter the ecosystem
• Grew the list from roughly 25k to roughly 50k subscribers (doubling their audience)

7-Day Nurture & Sales Sequence

• Every new lead went through a structured 7-day nurture that:
• Educated them on dry fire training
• Demonstrated the value of DryFireMag
• Made simple, clear offers to buy
• 9.8% of people who went through the funnel purchased within 7 days, on autopilot
• Within months, this system had already paid for itself many times over, ultimately returning more than 10x their investment and continuing to scale without extra labor

Revenue Spikes With Branded 3-Day Campaigns

• On top of the automated system, we ran strategic 3-day sales campaigns to generate large, short-term cash injections from the existing list

The 3-Day “Slowest Month” Campaign

To prove the power of targeted promos, we ran a 3-day campaign in June 2025, historically their slowest month of the year.

• List size at the time: roughly 35,000 subscribers
• Offer: 25% off DryFireMags for 3 days
• Execution: 3 simple emails, one per day, to their list

Results:

• June revenue jumped by 162.96% compared to their usual June
• The 3-day window produced well into six figures in sales (over $140,000), turning their slowest month into one of their best
• This was done purely with email, using the audience they already had

Ongoing Impact

After the initial campaigns:

• The 7-day challenge funnel and automation continue generating sales on autopilot
• New leads are immediately nurtured, educated, and converted without relying on manual broadcasts
• A post-purchase nurture now reinforces buyer behavior and introduces additional products, setting the stage for more repeat revenue over time

ReachFuel™ gave DryFireMag a predictable lead capture system, an automated 7-day sales engine, and the ability to spin up six-figure campaigns from their list in just a few days.