12-Month ReachInfluence™ Got CCW Safe 4–7x ROI

Project Details

Client: CCW Safe

‍Industry: Concealed carry legal defense memberships

‍Service: ReachInfluence™ (Influencer Marketing & Brand Amplification)

‍Duration: 12‑month campaign

Background: Wanting More From Influencer Marketing

Before working with eREACH, CCW Safe had not run a structured, long-term influencer campaign in the firearms training space.

They knew everyday carriers were consuming hours of YouTube training content, but they didn’t have a consistent presence or a way to turn that attention into trackable membership sales. In other words, influencer marketing was more of an idea than a measurable growth channel.

The ReachInfluence™ Campaign We Ran

We implemented ReachInfluence™, our influencer and authority-building system for firearms and tactical brands.

Over 12 months, we:

• Partnered CCW Safe with a leading firearms training channel whose audience closely matched their ideal member
• Produced and published roughly two training-focused YouTube videos per day that naturally wove CCW Safe into real-world concealed carry scenarios
• Drove traffic primarily through YouTube content and description links, with additional exposure through existing email funnels managed under a separate service

The content focused on high-intent education (how to think about self-defense, aftermath, legal realities), with CCW Safe positioned as the obvious solution for responsible carriers.

Results: 4–7x Return and Ongoing Sales

CCW Safe invested $57,960 into video content creation for this 12‑month ReachInfluence™ initiative.

From that:

• Tracked sales from this campaign exceeded 4x their content investment, based on verifiable internal data
• Due to tracking system downtime during part of the campaign, internal estimates place the true return closer to 6–7x
• The campaign generated 12,595+ clicks from content to CCW Safe’s funnel
• First new memberships were generated within two weeks of launch
• CCW Safe recouped their full content investment within about 12 months, and crossed into clear profit (2x+) in roughly 10 months, with the content continuing to generate sales long after the initial spend

This is exactly the type of “big result with clear numbers and timeframe” that turns proof into an asset you can reuse for years. ‍

Strategic Takeaway

ReachInfluence™ turned influencer marketing from a vague brand play into a measurable, high‑ROI acquisition channel for CCW Safe: a single 12‑month campaign that paid for itself, multiplied the investment, and continues to produce new members without additional production spend.