From 23k to 276k Subscribers in 18 Months

Project Details

Client: Tactical Hyve

‍Industry: Firearms training & education

‍Service: ReachInfluence™ (Content & Authority Engine)

‍Duration: First 18 months of engagement

Background

Before working with eREACH, Tactical Hyve had been posting content on YouTube for about two years. They’d grown to 23,456 subscribers and about 50,000 views per month, but the channel was barely monetized:

• ~23,456 subscribers
• ~$200 / month in YouTube ad revenue
• $0 in sponsorship revenue
• No reliable way to turn views into predictable business growth

They knew content should be a growth engine, but the process was inconsistent and founder-dependent.

The ReachInfluence™ System We Installed

We implemented ReachInfluence™, our productized daily content and authority-building system for firearms brands:

• Cadence: 1 video per day (365 / year) plus 2 long-form articles per month (24 / year)
• Team: 3–6 eREACH specialists handling strategy, scripting support, optimization, and publishing

Strategy: Content pillars around high-intent topics like tactical gear breakdowns and common pistol mistakes, designed to:

• Attract serious shooters
• Showcase Tactical Hyve’s instructors as the authority
• Create natural placements and integrations for sponsors

Everything was run as a system: same time, same frequency, same quality level, week after week.

Results

Within the first 18 months:

• YouTube subscribers grew from 23,456 to 276,173
• Tactical Hyve hit 50,000 subscribers within 3 months and 100,000 within 6 months
• YouTube ad revenue crossed $5,000 / month by month 4 and went on to exceed $10,000 / month
• Sponsorship revenue went from $0 to $500,000+ paid by 5 different sponsors (excluding affiliate income)

Beyond the direct revenue, the channel became a primary discovery source for new students, with many mentioning they “found Tactical Hyve on YouTube” before ever taking a class.