$5k/mo to ~$700k With One ReachPartners™ Deal

Project Details

Client: Mantis

‍Industry: Firearms training technology

‍Service: ReachPartners™ (Affiliate Marketing & Partnership System)

Background: Underperforming Affiliate Channel

Before working with eREACH, Mantis already had an affiliate program and a relationship with Tactical Hyve. But the results were flat:

• Tactical Hyve was only driving around $5,000 / month in Mantis sales
• Other content partners existed, but none were producing meaningful volume
• The program wasn’t treated like a strategic growth channel, just a “nice to have” trickle of extra sales

Mantis knew affiliates should be a high-leverage channel, but they weren’t seeing it yet. This is common: affiliates are one of the highest leverage lead-getters when structured correctly. ‍

What We Installed With ReachPartners™

We implemented ReachPartners™, our structured affiliate marketing and management system, focused on turning Tactical Hyve into a true revenue partner rather than a casual referrer.

Key moves:

‍Deep-Dive Content Assets‍

Planned and produced 4 core pieces of content for Tactical Hyve that would do the heavy lifting:

• Each asset was designed to educate, demonstrate the product, and lead directly to purchase, not just “talk about it.”
• 1 in-depth YouTube review of the Mantis system
• 3 long-form written reviews/guides

‍Search & Content Strategy

• Structured the written pieces to rank for high-intent search terms so they could produce sales 24/7
• Used YouTube as the main traffic driver: high-ranking video reviews with clear CTAs and affiliate links in descriptions and supporting pages

‍Affiliate Economics & Optimization

• Tactical Hyve promoted Mantis with a 10% commission, making roughly $69,910 in affiliate earnings over time
• At a roughly $299 average order value, most referred buyers were new customers, not existing ones just using a discount code

Results: ~$700,000 in Trackable Sales From One Partner

Over the last three years, this single structured partnership produced:

• About $700,000 in tracked Mantis sales from Tactical Hyve referrals
• Tactical Hyve’s monthly Mantis sales climbed from around $5,000 to between $10,000 and $150,000 per month, depending on campaign and seasonality
• A roughly 10:1 ROI for Mantis on commissions paid (about $69,910 to Tactical Hyve on ~$700k in revenue)

Mantis noticed the spike so clearly that they reached out to understand what Tactical Hyve and eREACH were doing differently and began expanding their influencer efforts based on this success. This is exactly how affiliate “armies” are supposed to work: one well-structured partner becomes a top-performing channel and a blueprint for scaling to more. ‍

Strategic Takeaway

ReachPartners™ turned an underperforming affiliate relationship into one of Mantis’ top revenue channels, driven by just a handful of high-intent content assets and a clear economic structure.